brand twix
campaign dois é mais que um

After nearly 20 years away from advertising, Twix returned to Brazil with its iconic “cookie, caramel, chocolate” - now in double dose. To launch its new global platform, “DOIS É MAIS QUE UM,” the brand needed a culturally relevant way to bring the idea to life in Brazil. That’s how “TWIX SÓSIAS” was born: a nationwide search inviting people to find and share their own “other half.” Inspired by the product’s two identical bars, the idea turned a distinctive Twix feature into a cultural conversation. A complete communication ecosystem amplified and repeated the message across touchpoints, making the concept stick in people’s minds and proving that two really is better than one.

overview

agencies & companies

Mars Brasil
DPZ Agency
Fbiz