brand sprite
campaign é verão, refresca aí!

Created for all of Latin America, this campaign reinforce Sprite’s signature season: the summer. “É Verão. Refresca Aí!” was born from an undeniable truth: no matter what you do, summer always finds a way to find you. There’s no escape, and that’s where Sprite comes in: not to beat the heat, but to cool it down. Sprite has hacked the consumer journey to make everything cooler (literally rs). All of this was brought to life through a new brand shooting focused on Gen Z to give Sprite a younger vibe & bring this fresh take on refreshment.

awards 🏆

overview

agencies & companies

The Coca-Cola Company
Studio X WPP
VML

Clube de Criação
1x Bronze, 1x Yearbook
Technical Categories: Photography