brand raiar
campaign quem veio primeiro?

Raiar Orgânicos, a revolutionary brand dedicated to transforming the organic protein sector through transparency and sustainability, was tasked with launching its first advertising campaign. Knowing that sustainability is not an easy topic to communicate, we set our primary goal: simplify & humanize the message. From there, we created our campaign by addressing the classic question: “Which came first, the chicken or the egg?” With a great sense of humor, we presented an animated film where the egg and the chicken compete for first place in “the most organic contest of all time.” In the end, there’s a plot twist: in reality, transparency comes first: from the grain selected for the chickens to the organic egg that feeds your family.

overview

agencies & companies

Raiar Orgânicos
Peppery Agency