brand cartão mais!
campaign elas se bancam

More than 70% of the female users of the Cartão Mais! were facing financial difficulties. It was this data that helped us understand our primary purpose: recognize and give a voice to women and customers across Brazil who are going through those circumstances. Launched on Women’s Day, “Elas Se Bancam” was the Cartão Mais! campaign that highlighted the fascinating stories experienced by customers: Dalila, Marta, and Agda. Three inspiring women who share their journeys of struggle and determination to achieve financial freedom.

overview

agencies & companies

CredSystem
Peppery Agency